Rimless was founded by the designer Eide Chong in 2014. It is a brand of female fashion by an independent designer. The concept of the brand is to be true to yourself. Following this brand is following nature of freedom and create boundless imagination in the style of retro and mix. It focuses on the independence of the female in design while it is simple and graceful without fickleness. 

It pays attention to the quality and texture in the selection of fabric. It is mostly adjacent color. It is neat, amiable and comfortable while the tone is in harmony.